This worksheet outlines the "Cost of goods sold" that corresponds with the sales projections in the Sales Plan. It captures the business model with which you will capture value from your customers, as well as your view of how you will be able to acquire customers and drive sales over time. This view is particularly important for highly seasonal businesses such as giftable consumer electronics products (which typically do over 50% of their business during the holiday season each year).
This worksheet breaks down the financials by quarter. It provides a one-page view of the company's vision on how it will generate revenue, and where it needs to spend money to generate this revenue. This is the most common view that you will need to show to investors (and later, board members). The key components to this financial template includes: This is a complete template that will help you create a high level operating plan for a startup. Charlie Tillett, a consulting CFO to early-stage, VC-backed, technology companies and a frequent guest lecturer at MIT entrepreneurship classes, has graciously provided the attached template for building a pro-forma Profit and Loss statement (P&L).
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